Your STR Business Was Supposed to Give You Freedom

So Why Does It Feel Like It Runs Your Entire Life?

Girlfriends & Growth Built On Purpose

The 5-day intensive for female STR operators ready to replace chaos with systems, structure, and breathing room.

  • June 1–6, 2026

  • Pigeon Forge, Tennessee

  • Lodging Included • 27 Women Only

Your STR Business Was Supposed to Give You Freedom

So Why Does It Feel Like It Runs Your Entire Life?

Girlfriends & Growth Built On Purpose

The 5-day intensive for female STR operators ready to replace chaos with systems, structure, and breathing room.

  • June 1–6, 2026

  • Pigeon Forge, Tennessee

  • Lodging Included • 27 Women Only

Most STR events teach you how to get more bookings.

This one teaches you how to build a business.

You didn’t start your STR business to manage every detail

You started it to build something that could grow, a short-term rental portfolio designed to create freedom.

But somewhere along the way, you became the one managing everything.

Right now, your STR business works because you’re the one coordinating it all: cleaners, maintenance, guest issues, schedules, and more. You know what needs attention and who needs to handle it.

And the entire operation runs because you’re the one keeping it moving.

Cleaners

Maintenance Vendors

Guest Issues

Turnovers

Pricing

Supplies

Reviews

Emergencies

Your business grows… but your time freedom shrinks.

What If Your STR Business Was Built Differently?

Imagine waking up knowing…

  • Your strategy is clear

  • Your operations run through systems

  • Your vendors know exactly what to do

  • Your business has visibility

  • Your time is protected

You have a structured business.

introducing

Girlfriends & Growth

Built On Purpose

A 5-Day STR Business Implementation Experience

By the end of the week you will leave with:

  • A strategic blueprint for your business

  • A complete operational system to run it

This Is Not Another STR Seminar

Conferences

Listen to Speakers

  • Tactics without context

  • No real implementation

  • You leave inspired, not equipped

Online Training

More Tactics

  • Watch and wonder

  • No accountability

  • Another course left unfinished

You Will Build.

Girlfriends & Growth

Built On Purpose

  • Implementation

  • Strategy

  • Systems

  • Leadership

You won’t just learn. You will build.

The Transformation You'll

Experience

DAY 1

ALIGN

Get clear on your vision, your values, and the life you're actually trying to build. Before you can architect a business, you need to know what you're building it for.

DAY 2

ARCHITECT

Design the strategic blueprint for your business — the framework that will guide every decision, every hire, and every investment going forward.

DAY 3

OPERATE

Build the operational infrastructure that removes you from the daily chaos and creates consistency across your entire portfolio.

DAY 4

LEAD

Step into the CEO role with clarity, confidence, and a complete system behind you. This is where the shift happens — from operator to leader.

This intensive helps you make that shift.

You Leave With Assets

Customized Business Blueprint

  • Life alignment

  • Strategy map

  • CEO scoreboard

  • KPIs

  • 90-day execution plan

STR Command Center

  • Property intelligence

  • Vendor management

  • Maintenance tracking

  • Operational playbooks

  • CEO visibility

The System That Changes Everything

Most STR entrepreneurs run their business across dozens of disconnected places.

PMS

handles bookings

Text messages

handle cleaners

Notes

handle maintenance

Spreadsheets

handle random tracking

But there's a better way to run a business.

Your STR Command Center

This is the missing system most STR entrepreneurs never build. Your STR Command Center becomes the operational headquarters of your company. Instead of everything living in your head… Everything lives in one place.

Property Intelligence

All properties tracked.

  • Property details

  • Vendor contacts

  • Inspection notes

  • Operational standards

Vendor Management

Know exactly who does what.

  • Cleaners

  • Maintenance

  • Inspectors

  • Service providers

Maintenance Tracking

Track issues to resolution.

  • Maintenance logs

  • Repair status

  • Vendor assignments

  • Issue resolution

Operational Playbooks

Document your systems.

  • Turnovers

  • Vendor workflows

  • Quality standards

CEO Visibility

Gain full business visibility.

  • What’s happening.

  • What needs attention.

  • What’s running smoothly.

Centralized Operations

Everything in one place.

  • No scattered notes.

  • No lost information.

  • Just clarity and control.

and with 26 new business besties, you'll walk away thinking:

I should've done this years ago.

And You'll Build In

Real-Time

  • Not after.

  • Not when you get home.

  • With Stacey St. John guiding you.

By the end of Day 3 you will have:

Every property tracked in one place.

  • Your Command Center structured

  • Your operational categories built

  • Your workflows organized

  • Your systems documented

This becomes the operational backbone of your business.

Only 27 women will build this together.

Why This Event

Is So Small

  • Focused work

  • Strategic thinking

  • Collaboration

  • Personal guidance

Only 27 women will be in the room.

This Experience Is Intentionally Small

This isn’t meant to be a crowded room.

It’s meant to be a powerful one.

The kind where conversations go deeper…

where you’re not just another face in the audience…

where you’re actually seen, heard, and supported.

There’s space to ask the real questions and get real answers. Where strategy becomes personal.

And clarity comes faster because you’re not doing it alone.

With only 27 women in the room, something shifts.

You don’t get lost here. You get closer, to the work, to the people, and to the version of you you came to find.

Before You Talk Yourself Out of It

"I can't leave my business for 5 days."

If that's your first thought, I want you to sit with it for a second.

Because a business that can't survive five days without you isn't giving you freedom. It's showing you exactly what Built on Purpose is designed to fix.

The 5-Day Away Without Panic Prep Kit walks you through exactly how to prepare your operations, your vendors, and your guest communications before you leave — so nothing falls through the cracks while you're here building the systems that make this less necessary in the future.

"I can't leave my family."

Five days of short-term disruption to create long-term breathing room. That's the trade.

The women who have come before you said the same thing. They went anyway. And what they came home with changed how their business worked for the months and years after.

"I've done events before and nothing changed."

This isn't an event where you leave with notes and good intentions.

You leave with a live-built operating system, a 90-day execution plan, and three follow-up calls to make sure you actually implement what you built. The work doesn't stop when you get on the plane home.

"Is this the right time?"

There will never be a perfect week to step away from a business that still depends on you too much.

That's not a scheduling problem. And that right there is the problem we will fix.

Letter From Your Host

Stacey St. John

Visionary real estate and “Airbnb” entrepreneur. Reshaping the short-term rental industry for women.

Stacey St. John is a visionary real estate entrepreneur who is reshaping the short-term rental industry for women on Airbnb. She founded the:

She is also the creator of the of the STR Success Accelerator, the #1 training, mentoring, and mastermind program for women in short-term rentals.

Stacey started her Airbnb journey in 2020 and quickly built a 7-figure portfolio, leaving her corporate career to focus on empowering women to create successful, profitable STR businesses.

She is passionate about helping women achieve financial independence, providing education, mentorship, and community support. A strong advocate for equity in business, Stacey speaks at industry events and contributes to STR publications.

Outside of work, she is a wife, mother, and accomplished a cappella singer, dedicated to family and giving back to her community.

Letter From Your Host,

Stacey St. John

Girlfriend,


If you’re here, something in you is already stirring. Maybe you can’t fully explain it yet… but you feel it. That quiet nudge that there’s more for you. More freedom. More ownership. More life than what you’ve been settling for. I know that feeling, because I’ve lived it. Not long ago, I was building my life inside a corporate career, doing all the “right” things… but deep down, I knew I was meant to create something of my own.

Something that gave me control over my time, my income, and my future. So in 2020, I took a leap into short-term rentals, and it changed everything. I didn’t just build a portfolio. I built a completely different life. I built a 7-figure business that allowed me to walk away from corporate life completely. But here’s what matters more than any of that: I didn’t do it alone. And I don’t believe you should have to either. That’s why I’ve spent the last several years building spaces for women like you, women who are smart, capable, and driven, but are tired of trying to piece it all together on their own. Women who don’t just want more information, they want clarity, confidence, and a path that actually works.


Through the communities I’ve created, like the STR Sisterhood and the Short-Term Rental Virtual Summit for Women, I’ve had the privilege of helping thousands of women step into business ownership and financial independence. And what I’ve seen over and over again is this: It’s not just about strategy. It’s about who you become in the process. That’s what this retreat is about. Not just teaching you how to build a successful short-term rental business, but helping you step into the woman who actually does it. The one who makes decisions. The one who follows through. The one who creates a life on her terms.


And I’ll be right there with you. Not just as your mentor, but as someone who sees you, believes in you, and knows exactly what you’re capable of… even if you’re not fully there yet. If you’re ready for that version of you, it’s time for you to be in the room so we can build your business together.

XOXO,

The Setting

  • A space designed for clarity, connection and the kind of conversations that change you.

  • Mornings that start slower than you’re used to, coffee in hand, mountains in view, ideas finally catching up.

  • Moments filled with strategy that actually makes sense because it’s tailored, not templated.

  • Afternoons of fun activities exploring the mountains or the bustling city

  • Evenings that turn into the kind of conversations you didn’t know you needed

  • There’s room here to think. Room to ask questions.

  • Room to be fully seen. Room to share with women who understand where you are.

  • And in between it all you’ll find yourself making decisions with a level of clarity you haven’t had before.

The Setting

  • Deep focus

  • Powerful conversations

  • Collaborative learning

  • Uninterrupted implementation

Girlfriends & Growth Built On Purpose

Lodging included in both options. Limited availability.

4,997+

Bunk Room

$1,397

Private Room

$1,897

  • 5-Day STR Business Implementation Intensive

  • Lodging Included (your home base for the week)

  • Light Breakfast Every Morning 

  • Built on Purpose Business Blueprint (life alignment, strategy map, CEO scoreboard, KPIs) 

  • Live-Built STR Operations Command Center (Notion or Monday.com, customized to your portfolio)

  • Documented Workflows + Operational Playbooks 

  • 90-Day Execution Plan 

  • Direct Access to Stacey Throughout the Week

Plus your bonus support stack:

  • 5-Day Away Without Panic Prep Kit (so you can leave without everything falling apart) 

  • Built on Purpose 90-Day Implementation Series (Zoom calls at 30, 60, and 90 days post-event)

Total stacked value: $4,997+

Enrollment closes May 15, 2026

Design a Business That Supports Your Life

If you're ready to leave behind the endless to-dos and build a real business…

  • June 1–6, 2026

  • Pigeon Forge, Tennessee

  • Only 27 Women

This Experience Is For You If…

  •  Your business has grown, but your systems haven’t kept up

  • You’re the one holding everything together manually, and you’re tired of it

  • You’ve taken courses or attended events and still feel operationally stuck

  • You want to leave with something you can actually use, not just inspiration

  • You’re ready to stop being the bottleneck and start leading a real company

This Experience Is Probably Not For You If…

  • Your business already runs smoothly without your constant involvement

  • You already have clear systems, visibility, and operational structure in place

  • You’re looking for a conference-style event with speakers and breakout sessions

  • You want passive learning more than hands-on implementation

One note

If you’re questioning whether you even want to keep growing this business, that is not a reason to rule yourself out. Day 1 is about alignment first. Before we build systems, we get honest about what you actually want this business to support.

  • Build it with intention.

  • Lead it with clarity.

  • Run it with systems.

And finally experience what it feels like…

to operate a business that was truly built on purpose.