⚠️ Join the 3-Day Data to Dollars Challenge August 19-21 ⚠️
Learn how to set up your own data dashboard so you can uncover profit leaks, make smarter decisions, and grow with confidence — even if you’re not a numbers person.
As featured in:
The 3-Day Data to Dollars Challenge
With Stacey St. John and Carolyn O’Brien
You know you should be tracking your numbers…
…but if you’re like most short-term rental entrepreneurs, you’re either overwhelmed by the data, unsure where to start, or too busy wearing a hundred other hats.
This 3-day challenge will change that.
Inside Data to Dollars, I’ll walk you step-by-step through how to collect the right numbers, build a visual dashboard that shows you what’s really going on, and use that insight to drive real growth — without needing to be “good with spreadsheets.”
This challenge will help you think and move like a CEO—so you can stop guessing and start scaling.
Master Your Metrics in Just 3 Days
Turn Your STR Dashboard into a Revenue-Driving Machine
BY THE END OF THIS CHALLENGE, YOU’LL KNOW HOW TO:
Identify which listings are fueling your profits (and which ones are secretly dragging you down)
Use your data to confidently drive strategic business moves
Create your own visual dashboard that shows you what’s working — and what’s not — at a glance
Make decisions that drive revenue and reclaim your time
Set up a data habit you’ll actually stick with
HERE’S WHAT YOU’LL GET:
3 Live Daily Trainings (1 hour each — Aug 19, 20 & 21 @ 3PM EST)
A plug-and-play spreadsheet that powers your dashboard
Your very own data dashboard that you can use to drive strategic decisions in your short-term rental business
Clear examples to help you interpret your data and take action
Replay access in case you can’t join live
Before you join, read this first
THIS IS FOR YOU IF:
You’ve been winging it — but you know it’s time to lead like a CEO
You want to make better decisions using real-time data
You’re not “techy,” but you’re ready to take control of your numbers
You want to unlock hidden revenue and stop wasting time on what’s not working
Hosted by
Stacey St. John & Carolyn O’Brien
I’ve coached thousands of women on how to grow their short-term rental businesses with strategy, clarity, and confidence — and here’s one of the biggest breakthroughs I’ve learned: When you can see what’s really happening in your business, you stop second-guessing and start growing with confidence.
What gets measured gets multiplied.
This challenge isn’t about becoming a spreadsheet ninja.
It’s about learning to think like a CEO—by using your numbers to make smarter, faster, more aligned decisions.
To bring that vision to life, I teamed up with Carolyn O’Brien—a dashboard expert and data strategist who’s on a mission to help entrepreneurs stop fearing their numbers and start using them as their superpower.
Carolyn has spent nearly 15 years showing business owners how to take the emotion out of decision-making, use data to focus on what’s working, and scale with confidence. She’s built dashboards and templates for businesses of all shapes and sizes—and she’s passionate about making metrics feel fun, empowering, and accessible to everyone (yes, even if you’re not a numbers person!).
Together, we created a simple plug-and-play system that takes the guesswork out of your business—and helps you see exactly what’s working, what’s not, and where to go next.
You don’t need to be techy.
You don’t need to love math.
You just need to know how to look at what’s already in front of you—and make it work for you.
If you join us during the challenge
Your Ticket Will Cost $79
After the challenge
You can access the replay for $129
BONUSES:
Get These Exclusive Extras
FULL REPLAY ACCESS - Can’t make it live? No stress. Catch every lesson, strategy, and aha moment on your schedule.
Data visualization template - transform dry data into colorful, easy-to-read visuals that reveal exactly what’s working—and what’s not.
Data snapshot template - One simple sheet to track the numbers that actually move the needle in your STR business—so you stay focused, not frazzled.
Profit Leaks Checklist - Find out where money might be slipping through the cracks in your STR business—and exactly how to seal the leaks fast.
During the challenge: $79
After Challenge: $129
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